Tourism reforms that can make the tourism industry of Tanzania : Tourism is among the sectors leading in high income generation for both the Tanzanian government and the individuals working on this very sector. However, recently there has been rapid changes on various sectors, facilitated by the recent advancements in technology as well as the rapid globalization.
Things are changing every day something which brings about the necessity of employing necessary changes to various sectors, and especially the sensitive ones which do possess direct economic income like the tourism sector. New strategies to meet the current demand are also important in these sectors, and all the remaining sectors. Reforms should be innovated in order to meet the current demand in this sector.
Strategies to ensure optimal and efficient utilization of these resources also have an equally vital importance for both the national’s growth and the individual development.
Below are the few reforms that can be adapted by the tourism sector in order to improve this sector, and in fact the ones which will make tourism successfully attain its zenith stage.
- Consistency and developing new marketing strategies that will encourage the domestic tourism. In other words, a great revolution has to be done especially on the tourism marketing strategies. Most of the people within the country to do make most of this valuable resource that are found in this country. It’s important to promote the internal domestic so that the country does not only depend on the international tourism, the effect of lack of local tourist was clearly seen during the COVID 19 pandemic when the tourism industry suffered more than another sector in Tanzania. We can take a look at the Tanzania Royal Tour, which is among the most perfect examples to suit into this part. Tanzania Royal Tour is among the best marketing strategies which has helped Tanzanian tourism industry outshine most of the other tourism industries on the international tourism market. This is a special strategy which was clearly anticipated and later put into implementation by the current Tanzanian president, who is the first female president in Tanzania, her Highness Hon. Samia Suluhu Hassan.
- There many other Tanzania tourism attractions that are not given attention as the tourism sector is focused on tourism sites that are found In the northern circuits and Zanzibar, while forgetting other attractions that are found in other parts of Tanzania such as in the southern part of the country as well around the lake zones. Also there is this tendency of tourists just focusing on the famous national parks and game reserves, forgetting that rediscovering new ones will be of a vital importance in making the tourism industry attain its targeted zenith stage in in terms of development. The tourism sector should promote and advertise this other attractions sectors as well in order to increase the revenue of the country.
- Constantly reviewing and enforcement of different tourism policies and regulation will promote the growth of this industry. This should include any law related with the tourism industry, starting with these constitutional laws and regulations formulated by the government through the ministry of tourism and national resources conservation, all the way through the tourism related by-laws formulated by other subsidiary organizations with the authority to do so. From time to time it’s important to check and implement different policies that are set for different tourism activities, and where necessary this policies should be changed or Improved In order to improve this sector. It’s just about setting the policies it’s also about enforcing and ensuring the policies are well followed by the tourists as well as the different tourism firms that are found in Tanzania.
- The other important requirement is ensuring that the environment is conducive enough to support the fast growing tourism industry. This implies that there should be a clear and transparent business environment in this sector, which will lead to its growth as well as development. A transparent system will prevent distortions and inefficiencies, which can hider domestic or foreign investment. Presence of a transparent system will also mean welcoming and motivating more tourists to come into the country for various tourism explorations, researches, and genera enjoyments or refreshment, something which shall turn to a great benefit for us. This goes hand in hand with the reduction of corruption and promotion of trust in the tourism sector. However, we do have a million and one reasons to extend our sincere gratitude to the government of Tanzania, which has always been on the front line in employing strenuous effort to support the growth of Tanzanian tourism industry. It is high time that we, the native citizens and anyone working in this significant sector, Tourism reforms that can make the tourism industry of Tanzania .
- Tourism industry should adapt different digital methods of marketing and advertisement, as well as record keeping. The today’s world is digital and most of the activities are done using the computer and internet. Marketing system should focus on a target market or visitors and there should be enough information concerning the attractions that are found in Tanzania in different platforms including websites as well as the social media. The media and advertisement strategies of Tanzania’s tourism industry should also clearly include even the foreign mass media which have got enough reputation.
Keeping records with the use of computer is more accurate and loss of information cannot be easily happen. It’s important to adapt the digital and modern information system as well as record keeping. Having a management system that will enable getting data from tourists as well as from the tourism firms. A proper record keeping will help the policy makers to improve this sector in planning and looking for different investment opportunities. This will also ensure a smooth and yet efficiency monitoring and general operation of our current tourism industry. We can make our tourism industry make an accurate step towards its stage zenith stage only through proper and efficient monitoring of this sector, where transparency shall help to unveil and later completely demolish all the unwanted deeds, which seem to pose negative effects on this sector.
